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Agentic commerce, explained as it happens
Analysis of every launch, report and number that changes how AI agents shop, and what it means for your product catalog.
AnalysisAI Traffic and Measurement
AI Traffic: A Sector-by-Sector Breakdown of LLM Referral Growth in Retail
LLM referral traffic to European retailers grew by thousands of percent while organic search declined. A sector-by-sector breakdown, from fashion to mass retail, and what eCommerce leaders should do next.
Alberto BarberisSep 17, 2026 · 11 minLatest
ComparisonBest AI Visibility Tools for Ecommerce Brands (2026): Compared for Product CatalogsOct 11, 2026 · 13 minComparisonBest Product Feed Management Tools for Google Ads and Facebook Ads (2026)Oct 11, 2026 · 14 minComparisonBest AI Product Description Generators (2026): Compared for Ecommerce CatalogsOct 11, 2026 · 13 minComparisonBest Shopify PIM in 2026: 7 Options Compared for Shopify CatalogsOct 11, 2026 · 13 minAll articles
Analysis, comparisons and explainers
Everything we publish on AI shopping and product catalogs, newest first. Filter by topic.
ComparisonAI Traffic and Measurement
Best AI Visibility Tools for Ecommerce Brands (2026): Compared for Product Catalogs
Compare AI visibility tools for ecommerce: Profound, Peec AI, Semrush, Ahrefs, Otterly.AI and more, with 2026 pricing and which ones track your products.
Alberto BarberisOct 11, 2026 · 13 minComparisonProduct Data and Feeds
Best Product Feed Management Tools for Google Ads and Facebook Ads (2026)
The best product feed management tools for Google Ads and Facebook Ads compared: Channable, DataFeedWatch, Feedonomics, Productsup, pricing and fit.
Alberto BarberisOct 11, 2026 · 14 minComparisonProduct and Category Pages
Best AI Product Description Generators (2026): Compared for Ecommerce Catalogs
Compare AI product description generators for ecommerce, from Shopify Magic and Jasper to Describely, Akeneo and AndromedAI, on data inputs, bulk and pricing.
Alberto BarberisOct 11, 2026 · 13 minComparisonProduct Data and Feeds
Best Shopify PIM in 2026: 7 Options Compared for Shopify Catalogs
Shopify PIM options compared for 2026: Shopify native, Plytix, Akeneo, Salsify, Pimberly, Sales Layer, Pimcore. Published pricing and who each one fits.
Alberto BarberisOct 11, 2026 · 13 minComparisonProduct Data and Feeds
Akeneo, Salsify, Plytix: How AndromedAI Works With Your PIM
Plytix, Akeneo PIM or Salsify? Compare fit, syndication, AI features and pricing, and see how AndromedAI optimizes the product content inside each one.
Alberto BarberisOct 11, 2026 · 13 minExplainerAgentic Commerce Optimization
GEO vs SEO: What's Different for Ecommerce
GEO vs SEO for online stores: how rankings and AI recommendations differ, one product page optimized for each, and what to fix first in your catalog.
Alberto BarberisOct 11, 2026 · 10 minExplainerAgentic Commerce Optimization
AEO vs SEO vs GEO vs ACO: The Four Acronyms Explained
AEO vs SEO vs GEO vs ACO in plain terms: what each one optimizes, where they overlap, and why ecommerce catalogs need product-level optimization.
Alberto BarberisOct 11, 2026 · 10 minExplainerProduct Data and Feeds
GTINs Explained: When You Need Them and What to Do Without
What a GTIN is, when Google Merchant Center needs one, and what to send without it: brand, MPN and identifier_exists rules, plus private-label cases.
Alberto BarberisOct 11, 2026 · 10 minExplainerEcommerce SEO
Magento SEO: An Adobe Commerce Guide for Catalog Teams
Magento SEO for Adobe Commerce: the admin settings to change first, layered navigation without index bloat, attribute data and multi-store hreflang.
Alberto BarberisOct 11, 2026 · 11 minExplainerAI Traffic and Measurement
llms.txt for Ecommerce: Does Your Store Need One?
What llms.txt is, what Google and 2026 log studies say about it, how Shopify handles it, and a sample llms.txt file you can copy for your online store.
Alberto BarberisOct 11, 2026 · 10 minExplainerProduct and Category Pages
FAQ Schema on Product Pages: Still Worth It in 2026?
FAQ schema lost its Google rich results in May 2026. What changed, whether to keep FAQPage markup, and why product FAQs still feed AI shopping answers.
Alberto BarberisOct 11, 2026 · 10 minExplainerEcommerce SEO
WooCommerce SEO: The Catalog Guide
WooCommerce SEO for product catalogs: fix permalinks, filter URLs, schema gaps and Google feeds so products rank in Search, Shopping and AI assistants.
Alberto BarberisOct 11, 2026 · 10 minExplainerEcommerce SEO
Faceted Navigation SEO: Filters, Crawl Budget and Indexable Facets
Faceted navigation SEO for ecommerce: which filters to index, when to use robots.txt, noindex or canonical, and how to turn high-demand facets into PLPs.
Alberto BarberisOct 11, 2026 · 10 minExplainerProduct Data and Feeds
Google Product Category: How to Map Product Descriptions to a Category Taxonomy
How to map product descriptions to a category taxonomy: map your tree to Google product category IDs, let AI pick from a shortlist and fix product_type.
Alberto BarberisOct 11, 2026 · 10 minExplainerAI Shopping Agents
Amazon Rufus: How Amazon's AI Shopping Assistant Picks Products
Amazon Rufus is now Alexa for Shopping. How Amazon's AI assistant picks products and what to fix in titles, bullets, attributes and A+ content.
Alberto BarberisOct 11, 2026 · 11 minAnalysisAI Traffic and Measurement
AI Traffic: A Sector-by-Sector Breakdown of LLM Referral Growth in Retail
LLM referral traffic to European retailers grew by thousands of percent while organic search declined. A sector-by-sector breakdown, from fashion to mass retail, and what eCommerce leaders should do next.
Alberto BarberisSep 17, 2026 · 11 min
NewsAI Shopping Agents
Anthropic goes all-in on Commerce: two open-source Agents for brands ready to build
Anthropic released Claude Commerce Agents: an open-source shopping agent and merchant agent brands can fork and deploy. What is inside, who is building on it and what it means for your catalog.
Alberto BarberisSep 8, 2026 · 8 min
AnalysisAI Shopping Agents
Amazon's Q2 just ended the debate: Agentic Commerce converts at scale
Amazon's Q2 2026 earnings show US customers using Alexa for Shopping spend 40% more per order, and Sponsored Prompts convert 48% better. What it means for every brand selling online.
Alberto BarberisSep 3, 2026 · 6 min
AnalysisAI Shopping Agents
How Agentic Commerce Went From Concept to Infrastructure in 9 Months
From OpenAI Shopping Research to Salesforce Agentforce Commerce: the month-by-month timeline of the launches that turned agentic commerce into production infrastructure.
Alberto BarberisJul 31, 2026 · 7 min
AnalysisProduct Data and Feeds
The First Agentic Commerce Q4 is here. This is what Google says you need to Win
Google's retail readiness briefing for the first AI-powered holiday season: the Commerce 4 framework, the numbers behind AI shopping, and a pre-Q4 checklist that starts with your product feed.
Alberto BarberisJul 21, 2026 · 12 min
AnalysisAI Shopping Agents
Ad Formats in AI Chat: A Cross-Platform Breakdown of Google, ChatGPT and Copilot
Google, OpenAI and Microsoft have each shipped ads inside their AI assistants. Every live and test format mapped, the checkout protocols behind them, and who is actually ahead.
Alberto BarberisJul 15, 2026 · 8 min
AnalysisAgentic Commerce Optimization
Who owns Agentic Commerce Optimization? Nobody yet. That's the real bottleneck for brands.
Five teams touch your catalog but none own agentic commerce optimization. Why the role is missing, and why the Catalog Strategist who should own it is probably already inside your company.
Alberto BarberisJul 9, 2026 · 11 min
NewsAgentic Commerce Optimization
The McKinsey Agentic Commerce Report: A $3 to $5 Trillion Signal Retail Cannot Ignore
McKinsey sees $3 to $5 trillion in orchestrated revenue by 2030. Why agentic commerce in retail hinges on machine-readable catalog data.
Alberto BarberisJul 2, 2026 · 7 min
NewsAI Shopping Agents
Visa x OpenAI: Agentic Commerce Payments Just Became Real
Visa and OpenAI just made agentic commerce payments real. Why the win moves upstream to your catalog data, and what to do in the next 90 days.
Alberto BarberisJun 30, 2026 · 8 min
NewsAI Shopping Agents
Claude Agentic Commerce Is Here: What Product Cards in AI Answers Mean for Your Catalog
Claude now shows product cards in its answers. The structural shift in agentic commerce and how product feed optimization keeps your catalog visible.
Alberto BarberisJun 23, 2026 · 5 min
NewsProduct Data and Feeds
Google Conversational Attributes and AI Performance Insights
Google Conversational Attributes and AI Performance Insights now decide who AI recommends. Your product feed is the real battleground for Agentic Commerce.
Alberto BarberisJun 16, 2026 · 8 min
AnalysisAI Shopping Agents
The Era of AI-Powered Shopping and Agentic Commerce has Begun
AI assistants like ChatGPT, Gemini and Perplexity are replacing search as the way people discover products. What changes for eCommerce, and how to write product content for machines.
Alberto BarberisMay 1, 2025 · 12 minGo deeper
Cornerstone guides on this topic
Long-form references that every article builds on.
GuideAI Shopping Agents
Agentic Commerce: The Complete Guide for Brands and Retailers (2026)
What agentic commerce is, how AI agents shop from prompt to checkout, the players, protocols and numbers, and how to get your catalog ready.
Alberto BarberisOct 11, 2026 · 26 minGuideAgentic Commerce Optimization
GEO for Ecommerce: The Complete Guide to Generative Engine Optimization for Online Stores
Generative engine optimization for online stores: GEO vs SEO vs AEO, how AI picks products, on-site and technical fixes, KPIs and a 90-day plan.
Alberto BarberisOct 11, 2026 · 27 minGuideProduct and Category Pages
Product Page SEO and Optimization: The Complete Guide to PDPs That Rank, Convert and Get Recommended by AI
Optimize titles, attributes, descriptions, FAQ, reviews and schema so your PDPs rank, convert and get recommended by AI agents.
Alberto BarberisOct 11, 2026 · 27 minFree AI Readiness Audit
Find out what AI agents can't read on your product pages
Send us 3 product URLs. We score them for ChatGPT, Gemini and Google AI Mode, show what is missing and send them back fixed.
- AI Readiness Score for each page
- Missing attributes, keywords and shopper intents
- The optimized pages, ready to publish
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