Guides
Long-form guides to Agentic Commerce Optimization
Complete, practical references on ACO, AI Readiness, product data and category pages. Written to be used, not skimmed.
GuideAgentic Commerce Optimization
What is Agentic Commerce Optimization (ACO)?
ACO is the practice of making product catalogs found, understood and recommended by AI shopping agents. SEO optimizes pages to rank, GEO optimizes content to be cited, ACO optimizes the catalog to be recommended and bought.
Alberto BarberisOct 11, 2026 · 23 minCornerstone guides
The complete guides
Long-form references on the product data, pages and feeds that decide what search engines and AI agents recommend.
GuideAI Shopping Agents
Agentic Commerce: The Complete Guide for Brands and Retailers (2026)
What agentic commerce is, how AI agents shop from prompt to checkout, the players, protocols and numbers, and how to get your catalog ready.
Alberto BarberisOct 11, 2026 · 26 minGuideAgentic Commerce Optimization
GEO for Ecommerce: The Complete Guide to Generative Engine Optimization for Online Stores
Generative engine optimization for online stores: GEO vs SEO vs AEO, how AI picks products, on-site and technical fixes, KPIs and a 90-day plan.
Alberto BarberisOct 11, 2026 · 27 minGuideProduct and Category Pages
Product Page SEO and Optimization: The Complete Guide to PDPs That Rank, Convert and Get Recommended by AI
Optimize titles, attributes, descriptions, FAQ, reviews and schema so your PDPs rank, convert and get recommended by AI agents.
Alberto BarberisOct 11, 2026 · 27 minGuideEcommerce SEO
Ecommerce SEO: The Complete Guide for Product Catalogs (2026)
Fix architecture, keywords, product and category pages, facets and schema so your products rank in Google and AI search.
Alberto BarberisOct 11, 2026 · 25 minGuideProduct Data and Feeds
Google Merchant Center: The Complete Guide to Product Data (2026)
What Google Merchant Center powers and how to optimize your feed so products get approved and shown in Shopping ads, free listings and AI Mode.
Alberto BarberisOct 11, 2026 · 28 minGuideProduct Data and Feeds
Product Feed Management and Optimization: The Complete Guide for Google, Meta, and AI Channels
Product feeds for Google Shopping, Meta and ChatGPT: title formulas, attributes, custom labels and supplemental feeds that win more clicks.
Alberto BarberisOct 11, 2026 · 26 minGuideProduct and Category Pages
How to Write Product Descriptions That Rank, Convert and Get Picked by AI (with Examples)
What to include, structure, SEO keywords, ideal length and examples by industry, plus how to write at scale with AI without errors.
Alberto BarberisOct 11, 2026 · 28 minGuideProduct and Category Pages
Category Page SEO and Optimization: How to Build PLPs That Rank and Answer Shopper Intent
Write category copy and FAQs, fix internal links and faceted navigation, and build PLPs that rank and convert in Google and AI search.
Alberto BarberisOct 11, 2026 · 26 minGuideProduct Data and Feeds
Product Information Management (PIM) in the AI Era: The Complete Guide
What PIM is, when you need PIM software, and how PIM plus AI optimization gets your catalog ready for search, ads and AI agents.
Alberto BarberisOct 11, 2026 · 26 minAI shopping
How AI assistants choose products
ChatGPT, Google AI Mode, Gemini and marketplace assistants: how each one finds, reads and recommends products.
GuideAI Shopping Agents
ChatGPT SEO for Ecommerce: How to Get Your Products Recommended
How ChatGPT Shopping picks products, how to get listed via feeds or Shopify, and the product data fixes that get you recommended.
Alberto BarberisOct 11, 2026 · 17 minGuideAI Shopping Agents
Google Shopping AI: How Products Get Picked in AI Mode and Gemini
How Google picks products in AI Mode, AI Overviews and Gemini: Shopping Graph, query fan-out, conversational attributes and what to fix.
Alberto BarberisOct 11, 2026 · 21 minGuideAI Shopping Agents
Agentic Commerce Protocols Explained: ACP, UCP, AP2 and Agent Payments
What OpenAI's ACP, Google's UCP and AP2 do, how agentic payments work, and what your catalog needs for AI agents to buy.
Alberto BarberisOct 11, 2026 · 19 minGuideAI Traffic and Measurement
How to Measure AI Visibility for Ecommerce: Tools, Metrics and the AI Readiness Score
Set up GA4 AI referral tracking, read Search Console and Merchant Center AI reports, compare tools and fix product data.
Alberto BarberisOct 11, 2026 · 18 minGuideAI Shopping Agents
Digital Shelf Analytics and Optimization: Amazon Rufus, Retailers and AI Assistants
How Amazon Rufus picks products, Amazon listing and A+ content for AI, syndication to retailers and digital shelf health.
Alberto BarberisOct 11, 2026 · 18 minGuideAgentic Commerce Optimization
Agentic Commerce Optimization by Industry: Playbooks for Fashion, Luxury, Jewelry, Beauty, Home and Food
The attributes, intents and FAQs AI agents need in fashion and luxury, jewelry, beauty, home and food catalogs.
Alberto BarberisOct 11, 2026 · 19 minPlaybooks
Technical and operational playbooks
Structured data, catalog ads, localization and SEO audits for teams that run large catalogs.
PlaybookProduct Data and Feeds
Structured Data for Ecommerce: Product Schema, Offers, Reviews and FAQ Schema
What a product page needs, merchant listings vs product snippets, JSON-LD examples, FAQ schema in 2026 and feed consistency.
Alberto BarberisOct 11, 2026 · 18 minPlaybookProduct Data and Feeds
Catalog Optimization for Dynamic Product Ads: Google Shopping, Performance Max and Meta Advantage+
Optimize the catalog behind your dynamic product ads to raise CTR and ROAS and lower CPC.
Alberto BarberisOct 11, 2026 · 19 minPlaybookEcommerce SEO
Ecommerce Localization and International SEO: How to Translate and Localize Product Catalogs
Keyword research per market, sizes and units, hreflang, Shopify Markets and local feeds for search and AI.
Alberto BarberisOct 11, 2026 · 19 minChecklistEcommerce SEO
Ecommerce SEO Audit: a 40-Point Checklist
40 checks for crawling, facets, product pages, schema, Merchant Center and AI readiness, and what to fix first.
Alberto BarberisOct 11, 2026 · 18 minFree tools
Checklists, templates and references
Copy-ready resources you can use today, no sign-up needed.
ChecklistProduct and Category Pages
Product Page Checklist for AI Readiness: 46 Checks
Attributes, keywords, shopper intent, metadata, schema and feeds, plus a copy-ready scorecard.
Alberto BarberisOct 11, 2026 · 14 minChecklistProduct Data and Feeds
Google Merchant Center Requirements Checklist (2026)
42 checks covering website policies, account setup, required attributes, landing pages and weekly health.
Alberto BarberisOct 11, 2026 · 13 minTemplateProduct and Category Pages
Product Description Templates by Category (Free)
Templates for fashion, beauty, home, food and automotive, with copy-ready fields, real examples and Merchant Center formats.
Alberto BarberisOct 11, 2026 · 13 minToolProduct and Category Pages
AI Product Description Generator: A Free Prompt Template and What to Look For
A free prompt to write accurate ecommerce copy from product data, with before and after examples and mistakes to avoid.
Alberto BarberisOct 11, 2026 · 12 minGlossaryAgentic Commerce Optimization
Agentic Commerce Definition and Glossary: 60 Terms Explained
60 terms in plain English: ACP, UCP, AP2, query fan-out, conversational attributes and the AI Readiness Score.
Alberto BarberisOct 11, 2026 · 13 minFrom the blog
Latest analysis
What changed this month in AI shopping, and what it means for your catalog.
AnalysisAI Traffic and Measurement
AI Traffic: A Sector-by-Sector Breakdown of LLM Referral Growth in Retail
LLM referral traffic to European retailers grew by thousands of percent while organic search declined. A sector-by-sector breakdown, from fashion to mass retail, and what eCommerce leaders should do next.
Alberto BarberisSep 17, 2026 · 11 min
NewsAI Shopping Agents
Anthropic goes all-in on Commerce: two open-source Agents for brands ready to build
Anthropic released Claude Commerce Agents: an open-source shopping agent and merchant agent brands can fork and deploy. What is inside, who is building on it and what it means for your catalog.
Alberto BarberisSep 8, 2026 · 8 min
AnalysisAI Shopping Agents
Amazon's Q2 just ended the debate: Agentic Commerce converts at scale
Amazon's Q2 2026 earnings show US customers using Alexa for Shopping spend 40% more per order, and Sponsored Prompts convert 48% better. What it means for every brand selling online.
Alberto BarberisSep 3, 2026 · 6 minFree AI Readiness Audit
Find out what AI agents can't read on your product pages
Send us 3 product URLs. We score them for ChatGPT, Gemini and Google AI Mode, show what is missing and send them back fixed.
- AI Readiness Score for each page
- Missing attributes, keywords and shopper intents
- The optimized pages, ready to publish
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