Guides

Long-form guides to Agentic Commerce Optimization

Complete, practical references on ACO, AI Readiness, product data and category pages. Written to be used, not skimmed.

Pillar guide · Start here

What is Agentic Commerce Optimization (ACO)?

ACO is the practice of making product catalogs found, understood and recommended by AI shopping agents. SEO optimizes pages to rank. GEO optimizes content to be cited. ACO optimizes the product catalog to be recommended and bought.

Read the complete guide

Cornerstone guides

The complete guides

Long-form references on the product data, pages and feeds that decide what search engines and AI agents recommend.

GuideAI Shopping Agents

Agentic Commerce: The Complete Guide for Brands and Retailers (2026)

What agentic commerce is, how AI agents shop from prompt to checkout, the players, protocols and numbers, and how to get your catalog ready for AI agents.

ABAlberto BarberisOct 11, 2026 · 26 min

GuideAgentic Commerce Optimization

GEO for Ecommerce: The Complete Guide to Generative Engine Optimization for Online Stores

Generative engine optimization for online stores: GEO vs SEO vs AEO, how AI picks products, on-site and technical fixes, KPIs and a 90-day plan.

ABAlberto BarberisOct 11, 2026 · 27 min

GuideProduct Data and Feeds

Google Merchant Center: The Complete Guide to Product Data (2026)

What Google Merchant Center is, what it powers and how to optimize your feed so products get approved and shown in Shopping ads, free listings and AI Mode.

ABAlberto BarberisOct 11, 2026 · 28 min

GuideProduct Data and Feeds

Product Feed Management and Optimization: The Complete Guide for Google, Meta, and AI Channels

Product feed management for Google Shopping, Meta and ChatGPT: title formulas, attributes, custom labels and supplemental feeds that win more clicks.

ABAlberto BarberisOct 11, 2026 · 26 min

GuideEcommerce SEO

Ecommerce SEO: The Complete Guide for Product Catalogs (2026)

Ecommerce SEO for product catalogs: fix architecture, keywords, product and category pages, facets and schema so your products rank in Google and AI search.

ABAlberto BarberisOct 11, 2026 · 25 min

GuideProduct Pages

Product Page SEO and Optimization: The Complete Guide to PDPs That Rank, Convert and Get Recommended by AI

Product page SEO guide: optimize titles, attributes, descriptions, FAQ, reviews and schema so your PDPs rank, convert and get recommended by AI agents.

ABAlberto BarberisOct 11, 2026 · 27 min

GuideProduct Pages

How to Write Product Descriptions That Rank, Convert and Get Picked by AI (with Examples)

Product description guide: what to include, structure, SEO keywords, ideal length and examples by industry, plus how to write at scale with AI without errors.

ABAlberto BarberisOct 11, 2026 · 28 min

GuideCategory Pages

Category Page SEO and Optimization: How to Build PLPs That Rank and Answer Shopper Intent

Category page SEO for Google and AI search: write category copy and FAQs, fix internal links and faceted navigation, and build PLPs that rank and convert.

ABAlberto BarberisOct 11, 2026 · 26 min

GuideProduct Data and Feeds

Product Information Management (PIM) in the AI Era: The Complete Guide

What product information management is, when you need PIM software, and how PIM plus AI optimization gets your catalog ready for search, ads and AI agents.

ABAlberto BarberisOct 11, 2026 · 26 min

AI shopping

How AI assistants choose products

ChatGPT, Google AI Mode, Gemini and marketplace assistants: how each one finds, reads and recommends products.

GuideAI Shopping Agents

ChatGPT SEO for Ecommerce: How to Get Your Products Recommended

ChatGPT SEO for ecommerce: how ChatGPT Shopping picks products, how to get listed via feeds or Shopify, and the product data fixes that get you recommended.

ABAlberto BarberisOct 11, 2026 · 17 min

GuideAI Shopping Agents

Google Shopping AI: How Products Get Picked in AI Mode and Gemini

How Google shopping AI picks products in AI Mode, AI Overviews and Gemini: Shopping Graph, query fan-out, conversational attributes and what to fix.

ABAlberto BarberisOct 11, 2026 · 21 min

GuideAI Shopping Agents

Agentic Commerce Protocols Explained: ACP, UCP, AP2 and Agent Payments

Agentic commerce protocols explained: what OpenAI's ACP, Google's UCP and AP2 do, how agentic payments work, and what your catalog needs for AI agents to buy.

ABAlberto BarberisOct 11, 2026 · 19 min

GuideAI Traffic and Measurement

How to Measure AI Visibility for Ecommerce: Tools, Metrics and the AI Readiness Score

Measure AI visibility for ecommerce: set up GA4 AI referral tracking, read Search Console and Merchant Center AI reports, compare tools and fix product data.

ABAlberto BarberisOct 11, 2026 · 18 min

GuideMarketplaces

Digital Shelf Analytics and Optimization: Amazon Rufus, Retailers and AI Assistants

Digital shelf analytics and optimization for brands: how Amazon Rufus picks products, Amazon listing and A+ content for AI, syndication and shelf health.

ABAlberto BarberisOct 11, 2026 · 18 min

GuideAgentic Commerce Optimization

Agentic Commerce Optimization by Industry: Playbooks for Fashion and Luxury Ecommerce, Jewelry, Beauty, Home, and Food

Industry playbooks for AI shopping: the attributes, intents and FAQs agents need in fashion and luxury ecommerce, jewelry, beauty, home and food catalogs.

ABAlberto BarberisOct 11, 2026 · 19 min

Playbooks

Technical and operational playbooks

Structured data, catalog ads, localization and SEO audits for teams that run large catalogs.

GuideProduct Data and Feeds

Structured Data for Ecommerce: Product Schema, Offers, Reviews and FAQ Schema

Product schema for ecommerce: what a product page needs, merchant listings vs product snippets, JSON-LD examples, FAQ schema in 2026 and feed consistency.

ABAlberto BarberisOct 11, 2026 · 18 min

GuideProduct Data and Feeds

Catalog Optimization for Dynamic Product Ads: Google Shopping, Performance Max and Meta Advantage+

Optimize the catalog behind your dynamic product ads on Google Shopping, Performance Max and Meta Advantage+ to raise CTR and ROAS and lower CPC.

ABAlberto BarberisOct 11, 2026 · 19 min

GuideLocalization

Ecommerce Localization and International SEO: How to Translate and Localize Product Catalogs for Search and AI

How to localize a product catalog for international SEO and AI: keyword research per market, sizes and units, hreflang, Shopify Markets and local feeds.

ABAlberto BarberisOct 11, 2026 · 19 min

GuideEcommerce SEO

Ecommerce SEO Audit: a 40-Point Checklist

Run an ecommerce SEO audit with 40 checks for crawling, facets, product pages, schema, Merchant Center and AI readiness, and see what to fix first.

ABAlberto BarberisOct 11, 2026 · 18 min

Free tools

Checklists, templates and references

Copy-ready resources you can use today, no sign-up needed.

ToolAI Shopping Agents

Agentic Commerce Definition and Glossary: 60 Terms Explained

Agentic commerce definition plus 60 terms explained in plain English: ACP, UCP, AP2, query fan-out, conversational attributes and the AI Readiness Score.

ABAlberto BarberisOct 11, 2026 · 13 min

ToolProduct Data and Feeds

Google Merchant Center Requirements Checklist (2026)

Google Merchant Center requirements checklist: 42 checks covering website policies, account setup, required attributes, landing pages and weekly health.

ABAlberto BarberisOct 11, 2026 · 13 min

ToolProduct Pages

Product Page Checklist for AI Readiness: 46 Checks

A 46-point product page checklist for AI readiness: attributes, keywords, shopper intent, metadata, schema and feeds, plus a copy-ready scorecard.

ABAlberto BarberisOct 11, 2026 · 14 min

ToolProduct Pages

Product Description Templates by Category (Free)

Free product description templates for fashion, beauty, home, food and automotive, with copy-ready fields, real examples and Merchant Center formats.

ABAlberto BarberisOct 11, 2026 · 13 min

ToolProduct Pages

AI Product Description Generator: A Free Prompt Template and What to Look For

Use our free AI product description generator prompt to write accurate ecommerce copy from product data, with before and after examples and mistakes to avoid.

ABAlberto BarberisOct 11, 2026 · 12 min

GuideAI Traffic and Measurement