Product page have become the most valuable asset in eCommerce.
Product page is the new landing page: PDP traffic has grown by 400% in the last 3 years alone.
SEO
Search Engine Optimization.
Product page SEO depends on two main factors: the quality and of the content and user engagement signals like how long they stay on the page, if they read, or if they leave right away.
GEO
Generative Engine Optimization.
In order for product pages to be recommended by AI assistants, the content must both respond to user intent and be formatted for LLM readability, through a mix of structured data and chunked content.
GOOGLE ADS
Google Ads Performance.
With new formats like Performance Max and AI Max for Search, Google Ads rely heavily on product page content for targeting and creative generation.